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Target Adds Adaptogen Skincare Brand Barrière

Shoppable products include The Big Sleep Melatonin Patch Gold Moon and its Call of Beauty Biotin Patch Coquette.

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By: Lianna Albrizio

Associate Editor

Adaptogen skincare and wearable vitamin brand Barrière has hit more than 700 Target locations nationwide. Officials say the rollout represents Barrière’s most significant retail partnership to date, building on existing distribution through Hudson News, Bergdorf Goodman, Revolve and other retailers. With 337% year-over-year revenue growth, the company says it’s leveraging its retail expansion to accelerate both top-line performance and market penetration. Developed in a UK-bas...

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